Barney School of Business

Graduate tuition includes texts, registration fee, parking fee, lab fees, and graduation fee.

Master of Business Administration

MBA 610 Quantitative Decision Making 3.0
This course provides the student with necessary skills and understanding of the role of quantitative methods in deci- sion making. It deals with many quantitative procedures involving a variety of computer applications and how they assist the manager in decision-making and interpretation. Topics include a review of data analysis, regression analysis, time-series analysis, forecasting, linear programming, and their applications.
5/22–7/1 20493 TR 5–8 p.m. A323 Kolluri $1,950
7/7–8/13 20494 MW 5–8 p.m. A326 DelloIacono $1,950

MBA 612 Accounting Concepts 3.0
This course provides an introduction to financial and mana- gerial accounting concepts used to provide organizations with the accounting information necessary for external reporting and management decision-making purposes.
5/22-7/1 20734 TR 5–8 p.m. A326 Kulesza $1,950
7/7-8/13 20884 MW 5–8 p.m. A325 Staff $1,950

MBA 614 Economic Analysis for Managers 3.0
This course covers economic principles applicable to mana- gerial decision-making problems. Additionally, the course provides tools of analysis and concepts that are used in the graduate program’s functional fields. The objective is to expose students to the wide range of business decisions to which economic theory can fruitfully be applied and to introduce the modern theory of the firm. The modern theory of the firm encompasses a set of contractual inter-relationships among its owners, managers, customers, and suppliers; and integrates business environment and strategy with organizational design and managerial decision-making processes. Specific topics include supply-and-demand analysis; market structure; production and costs; organiza- tion of the firm; contracting, incentive compensation, and the principal-agent problem; information problems and uncertainty; outsourcing, vertical integration, and business reengineering; and international issues in managerial economics, among others.
Corequisite: MBA 610
5/22–7/1 20495 TR 5–8 p.m. A320 Staff $1,950

MBA 616 Corporation Finance 3.0
The objective of this course is to introduce the students to the basics of the corporate financial decision-making pro- cess. Subject areas include the time value of money, analysis and valuation of bonds, analysis and valuation of common stock, measuring the cost of capital, capital budgeting decisions, review of financial statements and ratio analysis, working capital and cash-flow management, capital struc- ture, dividend policy, and mergers and acquisitions.
Prerequisite: MBA 612
5/21-7/2 20720 MW 5-8 p.m. H130 Wahab $1,950
7/7–7/24 20885 MTWR 5–8 p.m. A322 Wahab $1,950

MBA 618 Marketing Management 3.0
Examines marketing systems, concepts, institutions, the marketing function in organizations, and marketing man- agement decision processes. Emphasis is on developing integrated approaches to solving marketing problems under turbulent environmental conditions. Major topics include marketing organization, consumer behavior, product policy, integrated marketing communications, and strategic mar- keting planning. Cases of companies in sectors ranging from services to consumer-package goods to high-technology industrial goods will be analyzed to develop problem-solving and decision-making skills of course participants.
5/22–7/1 20496 TR 5–8 p.m. A420 Canedy $1,950

MBA 620 Operations Management 3.0
An introduction to the managerial processes underlying operations management in both manufacturing and service organizations. Topics such as operations strategy, product and process design, advanced manufacturing technologies, operations planning and control, just-in-time production systems, quality and productivity, and project management will be covered. The topics will be integrated using a systems approach to the operations of an organization.
Corequisite: MBA 610 or equivalent
7/7–8/13 20637 MW 5–8 p.m. A421 McDonald $1,950

MBA 710 Leadership and Management 3.0
Course examines how individuals can achieve goals in tra- ditional and continuous-improvement work environments. Emphasis is placed on understanding how personal, group, and organizational factors influence individual success and satisfaction. Case studies provide an opportunity to reflect upon and enhance teamwork skills. Field research into cur- rent best practices complements formal class work.
Prerequisite: MBA 620 or equivalent
Corequisites: MBA 614, 616, and 618
5/22–7/1 20497 TR 5–8 p.m. A324 Staff $1,950
7/7–8/13 22798 MW 5–8 p.m. A323 Surprenant $1,950

MBA 720 Managing Technology 3.0
This course focuses on how to manage technology and innovation in organizations. The main course topics are the nature of technological change; technology’s competitive impact; how to manage the acquisition, generation, and commercialization of new technologies. Specific attention will be given to information and communication technologies.
Corequisites: MBA 614, 616, 618, and 620
5/22–6/19 20498 TR 5–9 p.m. A422 Congden $1,950

MBA 730 Managing Customer Interfaces 3.0
* This course focuses on building relationships between an organization and its customers. Students will explore meth- ods of identifying customer needs, expectations, and satis- faction. Buyer behavior theory will be applied to the mea- surement of customer satisfaction, congruent with current industry practice. Emphasis will be placed on the collection, analysis, and management of internal and external data for use in developing effective business strategies.
Prerequisite: MBA 618 or equivalent
Corequisites: MBA 614, 616, and 620
6/14, 6/21, & 8/2* 21014 S 9 a.m.–3 p.m. A318 LaPlaca and
7/15-17* TWR 9 a.m.–4:30 p.m. Bocconi University, Milan, Italy LaPlaca Cost*
7/7–8/13 20499 MW 5–8 p.m. A422 Canedy $1,950

*This section is a study abroad class and will be offered at the Bocconi University, Milan, Italy. Contact Professor LaPlaca at 860.768.4835 for travel details and costs (housing, travel, and meals).

MBA 740 Business, Law, and Society: The Global Environment 3.0
This course helps students understand how business decisions affect and reflect society. Because the decisions of managers not only influence but also are influenced by public-policy concerns and moral issues, students will learn how to integrate economic, social, legal and regulatory, and moral considerations in decision making. Specific topics include the role of law in society, business regulations and antitrust policy in the global environment, ethical and social values in different cultures, and employment and labor relations.
Prerequisite: MBA 614 or equivalent Corequisites: MBA 616, 618, and 620
7/7–8/13 21465 MW 5–8 p.m. A425 Staff $1,950

MBA 750 Performance Analysis 3.0
This course demonstrates how corporations extract informa- tion from accounting, finance, operations, and marketing, then analyze the results and plan for future activities. Topics include activity-based costing, management decision mak- ing and pricing in a global economy, decentralization issues, balanced scorecard, financial performance measures and budgeting, and incentive and ethical implications of compensation systems.
Prerequisite: MBA 616 or equivalent
Corequisites: MBA 614, 618, and 620
5/21-7/2 20615 MW 5–8 p.m. A323 Hogan $1,950

MBA 810 Organizational Strategy and Policy 3.0
Broadly integrative course that considers the strategic leadership of organizations as a whole within ever-changing and increasingly global environments. The course frame- works and concepts build on previous course work to develop students’ abilities to analyze complex situations, identify issues, and provide specific solution plans and steps for implementation. The course relies heavily upon class discussions of concepts and cases. Students will formally present both individual and team projects.
Prerequisites: MBA 710, 720, 730, 740, and 750
5/21–6/23 20501 MW 5–9 p.m. A327 Congden $1,950

MBA 985 Internship in Business 3.0
Prerequsites: Completion of MBA equivalent, breadth and core courses or equivalents, and permission of instructor and department chair
5/21–8/16 20726 TBA TBA TBA Nodoushani $975

Accounting and Business Law Undergraduate

AC 210 Financial Accounting 3.0
An introduction to financial accounting fundamentals in today’s business world. The basic financial statements are presented: balance sheet, income statement, statement of cash flows, and statement of retained earnings. Students are exposed to the recording, summarization, and presentation of financial information and methods of analyzing financial statements.
5/21–7/2 20123 MW 5–8 p.m. A420 Staff $1,200

AC 211 Managerial Accounting 3.0
An overview of managerial accounting principles and practices. Topics include budgeting, cost-volume-profit analysis, short-run decision making, standard costing, cost-accounting systems, and the statement of cash flows.
Prerequisite: AC 210
7/8–8/14 20129 TR 5–8 p.m. A420 Staff $1,200

AC 320 Financial Reporting Theory I 3.0
A detailed study of the theory and practice of financial reporting. Emphasis is placed on the collection and communication of accounting information through the accounting records and financial statements. Topics include methods of asset valuation and classification, liability recognition, income recognition, and measurement of equity. The practical and ethical ramifications of reporting-method choice on financial-statement informativeness are considered.
Prerequisites: A grade of C or better in AC 210 and 211, or MBA 612, or equivalent
5/21–7/2 20421 MW 5–8 p.m. H256 Staff $1,200

AC 332 Cost Management 3.0
The course presents advanced topics in cost and manage- rial accounting. Selected topics include cost behavior and analysis, activity-based costing, cost-accumulation systems, analysis of cost variances, and the impact of professional codes of ethical conduct on the analysis and dissemination of accounting information. The use of spreadsheet packages to prepare managerial reports will also be emphasized.
Prerequisites: A grade of C or better in AC 210 and 211, or MBA 612, or equivalent
7/7–8/13 20422 MW 5–8 p.m. A327 Thompson $1,200

AC 425 Federal Tax Concepts 3.0
An introduction to basic tax concepts applying to individuals and business entities. Discussion will focus on items of gross income, itemized deductions, trade or business expenses, and depreciation. Organizing, operating, and distributing the income of business entities will be considered.
Prerequisites: A grade of C or better in AC 210 and 211, or MBA 612, or equivalent
7/8–8/14 20638 TR 5–8 p.m. A424 Ruggiero $1,200

AC 430 Auditing Concepts and Problems 3.0
A study of the duties and responsibilities of the auditor, the mechanics of the audit, and the interrelationship between the auditor, client, and the public. Covers principles and standards, general and special audits, examinations of inter- nal control, audit reports, and standards of ethical conduct. A significant project related to auditing is required in this course.
Prerequisite: A grade of C or better in AC 321 or equivalent
5/21–7/2 20423 MW 5–8:30 p.m. H258 Kulesza $1,200

AC 480 Internship in Accounting 3.0
Prerequisites: BAR 210, AC 320, junior status, departmental approval, and cumulative GPA of 2.0 5/21–8/14 21295 TBA TBA TBA Nodoushani $600 BL 230 The Legal Environment of Business 3.0 An investigative survey of the nature and function of law as applied to business organization and government agencies. Pertinent features of the American legal system will be reviewed in light of the economic and social problems and forces shaping its evolution.
7/7–8/13 20882 MW 5–8 p.m. A324 Grant $1,200

Graduate

AC 662 Managing the FinancialManagement Function 3.0
This is a case method course that is designed to study the major functions and issues dealt with in regard top account- ing, finance, organization, and systems functions from the perspective of the chief financial officer, controller, and trea- surer of an organization. The course material will be broad based across all of the business disciplines.
Prerequisites: MBA 612 or equivalent
7/8–8/14 22746 TR 5–8 p.m. A425 Thompson $1,950

AC 724 Fraud Examination 3.0
This course is not open to those who have taken AC 990 Special Topics: Fraud and Forensic Accounting. This course provides an overview of the methods and analysis used to detect and prevent fraud. The focus is on forensic account- ing and fraud investigation techniques, the legal elements of fraud, the expense of fraud, and ethics. Prerequisite: AC 430 or equivalent 7/8–8/14 22759 TR 5–8 p.m. A321 Quinn $1,950

AC 725 Ethics for Accounting Professionals 3.0
An understanding of general ethical theory is basic to the understanding of ethical issues. This course introduces the student to the study of ethics, applies that study as an interdisciplinary business topic, then extends to the appli- cation of ethics in the accounting profession. The course addresses the major issues in business ethics, as well as the predominant positions on and arguments concerning these issues. Particular attention is given to the AICPA Code Of Professional Conduct and to federal legislation. Prerequisite: AC 430 or equivalent 5/22–7/1 20917 TR 5–8 p.m. A321 Generas $1,950

AC 760 Taxation of Business Organizations 3.0
An analysis of the tax concepts applicable to corporations, partnerships, S corporations, and limited-liability compa- nies/partnerships, including definitions, formation, opera- tions, distributions, and liquidations.
Prerequisite: AC 425 or equivalent
5/22–7/1 20849 TR 5–8 p.m. A326 Ruggiero $1,950
7/8–8/14 20732 TR 5–8 p.m. A326 Guest $1,950

AC 785 Taxation of Real Estate Transactions 3.0
Study of tax issues affecting personal and commercial real estate transactions. Topics include residences, deprecia- tion, sales and exchanges, passive activity and at-risk rules, REITS, and choice of business entity.
Prerequisite: AC 425 or equivalent
7/7–8/13 21394 MW 5-8 p.m. A420 Costa $1,950

Economics Undergraduate

EC 101 Introduction to Economics 3.0
An introduction to the study of economics and its applications to issues such as budget deficit, tax policy, inflation, unemployment, and international trade. The course will also apply economics to such issues as health care, poverty, and crime. The course may not be taken for credit by Barney students, or Arts and Sciences economics majors, or political economy majors.
5/22-7/1 20958 TR 5–8 p.m. H111 Rassekh $1,200

EC 110 Principles of Macroeconomics 3.0
This course introduces students to macroeconomic theory relating to the collective economic roles of consumers, busi- nesses, and governments. Topics include national income accounting, unemployment, inflation, the business cycle, fiscal and monetary policy, banking, economic growth, and international trade.
5/22–7/1 21416 TR 5–8 p.m. A427 Staff $1,200

EC 211 Principles of Microeconomics 3.0
This is an introductory course in microeconomic theory. Students will learn basic principles of economic decision- making from the perspective of the individual, firm, and industry. Particular attention is given to the market system and how prices and profits coordinate the actions of eco- nomic decision makers. Topics include demand and supply, consumer behavior, costs and production, market structure, market failure, regulation, poverty, and income distribution.
5/21–7/2 20153 MW 5–8 p.m. A421 Rassekh $1,200

EC 480 Internship in Economics 3.0
Prerequisites: BAR 210, EC 311 or 312, junior status, departmental approval, and cumulative GPA of 2.0.
5/21–8/14 20537 TBA TBA TBA Wahab $600

QNT 130 Introduction to Quantitative Methods for Business 3.0
This course will equip students with the necessary tools in quantitative methods and their business applications. Topics include applications of marginal analysis, data analy- sis, probability, univariate and bivariate random variables, applications of expected values, covariance and correlation, and linear models with business applications and decision making. Discussion of case studies and problem solving using Excel and other computer software will be included.
Prerequisite: M 110 Lab fee: $35
5/21–7/2 20544 MW 5–8 p.m. A320 DelloIacono $1,200
7/7–8/14 24995 MW 5-8 p.m. A 320 Yang $1,200

QNT 230 Business Statistics 3.0
Encompasses the basic statistical techniques used in busi- ness, government, and research. Topics include probability distributions sampling, statistical inference, quality control, chi-square tests, simple and multiple regressions with appli- cations in business.
Prerequisite: QNT 130 or equivalent
Lab fee: $25 for 20545
5/22–7/1 20545 TR 12-3p.m. A425 Kolluri $1,200
6/23-8/14 22772 Distance Learning (see page 12) Singamsetti $1,200

Finance and Insurance Undergraduate

FIN 310 Business Finance 3.0
An introduction to general principles of business finance. Subjects include financial statements, forecasting, working capital management, discounted cash flow, capital structure, cost of capital, capital budgeting. Emphasis will be placed on the development of problem-solving skills and financial applications in the business community; ethical issues and uses of technology will be explored.
Prerequisite: AC 210
7/7–7/24 21395 MTWR 12–3 p.m. A421 Wahab $1,200

FIN 450 International Finance 3.0
Analysis of the international financial environment, with particular emphasis on the foreign-exchange markets and their interrelationships with international financial management; overview of major international financial markets and instruments, foreign-exchange hedging, speculation and arbitrage, optimal short-term and long-term borrowing and investing decisions; analysis of currency futures, forwards, and options markets and their uses in international corpo- rate financial management; forecasting foreign-exchange rates, measuring and managing foreign-exchange risks; mul- tinational corporate cost of capital and capital budgeting; and instruments of international trade finance.
Prerequisite: FIN 310
5/22–7/1 20883 TR 12–3 p.m. A320 Wahab $1,200

FIN 480 Internship in Finance 3.0
Prerequisites: BAR 210, FIN310, junior status, departmental approval, and cumulative GPA of 2.0.
5/21–8/14 20693 TBA TBA TBA Wahab $600

INS 480 Internship in Insurance 3.0
Prerequisites: BAR 210, INS 210 or 322 or 324, junior status, departmental approval, cumulative GPA of 2.0.
5/21–8/14 20694 TBA TBA TBA Wahab $600

Graduate

FIN 620 Cases in Finance 3.0
Designed to train the student in the many ways of thinking about corporate financial problems. The cases provide the basis for class discussions on the approach to financial problem solving.
Prerequisite: MBA 616 or equivalent
5/20* and 20320 T 5–8 p.m. A420
5/31- 6/15 SASU 9 a.m.–3 p.m. A427 Lashgari $1,950
*This class starts before regularly scheduled session.

FIN 630 Investment Analysis 3.0
The objective of this course is to introduce the students to various investment alternatives and their valuation. Topics include analysis of common stocks, corporate and government bonds, mortgage-backed securities, options and futures contracts. The course also includes study of the market structure and its participants, as well as alternative measurements of risk and return on investment. Students who have taken FIN 430 at the University of Hartford are not permitted to take this course for credit.
Prerequisite: MBA 616
5/21–6/17 20580 TWR 5–8 p.m. A325 Lashgari $1,950

FIN 632 Portfolio Management 3.0
The objective of this course is to introduce the students to the theory and practice of portfolio management. Topics include formulation of appropriate portfolio objectives, alternative asset-allocation techniques, portfolio revision, criteria for evaluating investment portfolio performance, international diversification, the use of options and futures in investment portfolios, and the analysis of various invest- ment constraints. A group project in portfolio management is designed to develop student skills to work cooperatively in teams.
Prerequisite: FIN 630
7/8–8/7 20766 TR 5–8:30 p.m. A325 Lashgari $1,950

FIN 650 International Finance 3.0
This course is designed to expose the student to the international dimension of corporate finance. It is aimed at providing a conceptual framework for analysis of major financial problems of the global company. Topics include the international monetary systems, the foreign-exchange market, determination of exchange rates, managing foreign- exchange exposure, the foreign direct-investment deci- sions, capital budgeting, and working capital management. Students who have taken FIN 450 are not permitted to take this course for credit.
Prerequisite: MBA 616
5/22–7/1 20102 TR 5–8 p.m. A421 Wahab $1,950

FIN 725 Derivative Securities 3.0
This course provides an understanding of the nature, application, and valuation of derivative securities. The role of commodities and financial futures contracts are studied in managing costs and revenues of a business enterprise. Relevant applications of financial options contracts are examined in monitoring the firm’s asset value and earnings. Various uses of swap contracts are examined for their impacts on optimizing the cost of financing for a corpora- tion. The course coverage also extends to insurance of insti- tutional funds management, risk management, and investment portfolio hedging. Various strategies using futures, options, and swap contracts are utilized. Topics also extend to valuation of derivative securities.
Prerequisite: MBA 610, MBA 616, or equivalent
7/7–8/6 21621 MW 5–8:30 p.m. A321 Lashgari $1,950

Management Undergraduate

MGT 310 Managing Organizational Behavior 3.0
To manage in the global marketplace, students learn about responding to changing environmental events by establishing management systems that are effective, efficient, and adaptive. Students are responsible for setting goals and strategies, organizing diverse teams, leading and motivating members, and improving performance, as well as understanding the consequences of these actions on human behavior.
Prerequisite: Completion of 40 credits
5/21-7/2 20268 MW 1:30–4:30 p.m. A324 McGuigan $1,200

MGT 320 Operations Management 3.0
An introduction to the concepts, principles, problems, and practices of operations management in both manufacturing and service organizations. Topics such as operations strategy, facilities design, operations planning and control, quality and productivity, and project management will be covered.
Prerequisites: QNT 230 and MGT 310 (may be taken concurrently)
5/21–7/2 20607 MW 5–8 p.m. A422 McDonald $1,200

MGT 360 Developing Management Skills 3.0
The demands of business today require a range of decision- making and team-leadership skills. Topics include conflict management, creativity, communication, giving profes- sional presentations, problem solving, group roles, power, and team dynamics. Students practice, assess, and reflect on their skills as potential managers, learning their strengths and weaknesses in these key areas.
Prerequisite: MGT 310, or permission of instructor
5/21–7/2 20959 MW 5–8 p.m. A425 McGuigan $1,200

MGT 421 Leadership in the 21st Century 3.0
This course provides an overview of historical and con- temporary theories of leadership. Its primary goal is to equip students with self-awareness and leadership skills for individual, team and organizational contexts. The course integrates theory and practice through the use of readings, lecture, online discussion, video cases targeted reflection papers, experiential activities/simulations, contact with local leaders, and practice of leadership skills. At the end of the course students create their own theory of leadership, assess their skills in relationship to it, and set personal leadership- development goals.
Prerequisite: MGT 310. Corequisite: MGT 360 or permission of instructor.
6/7-8/16 91151 SA 1-4:30 p.m. A421 Staff $1,200

MGT 440 Managerial Strategy and Organizational Policy 3.0
This is a capstone course in which students learn how leaders formulate and oversee the implementation of strategies that span various functional areas of an organiza- tion. Emphasis is placed on how managers formulate strategy in external environments that are increasingly global, dynamic, and technologically complex. Students practice the skills critical to these processes through team projects, case analysis and solutions, and oral and written reports.
Prerequisites: MGT 310, MIS 310, MKT 310, FIN 310, and MGT 320
5/21–7/2 20269 MW 5–8 p.m. A326 Pines $1,200

MGT 480 Internship in Management 3.0
Prerequisites: BAR 210, MGT 310, junior status, departmental approval, cumulative GPA of 2.0.
5/21–8/14 21047 TBA TBA TBA Bzullak $600

Graduate

MGT 701 Managerial Skills 3.0
This course focuses on the assessment and development of competence in individual, interpersonal, and applied management and leadership skills. Topics include presentation of self, time and stress management, communication, negotiation, and coaching. Diagnostic instruments, practice exercises, and active student involvement are part of the course.
7/8–8/14 20874 TR 5–8 p.m. A323 Coppola $1,950

MGT 740 Conflict Management 3.0
An examination of conceptual models of human conflict in interpersonal, intragroup, and intergroup situations. Emphasizes development of practical skills in resolving conflict, both as a principal actor in the conflictual relationship and as a third party.
Note: Students must see management department secretary two weeks in advance for course materials.
6/13 and 20721 F 5–8 p.m. A426 6/14–6/22 SASU 9 a.m.–5 p.m. A426 Rogers $1,950
7/11 and 24059 F 5–8 p.m. A427 7/12–7/20 SASU 9 a.m.–5 p.m. A427 Rogers $1,950

International Business Graduate

IB 610 International Business and Multinational Enterprises 3.0
Explores the conflicts, constraints, and opportunities fac- ing firms operating in an international environment. Major topics include managing in the international arena; cultural, economic, and political influences; risk assessment; marketing strategies; strategic planning in multicultural environ- ments; and developing functional policies for the multinational corporation. This course includes a travel component. Prerequisite: Permission of instructor This is a study abroad class offered in Istanbul and Ankara, Turkey. Course includes visits to representative institutions in the manufacturing, financial services, agricultural, entrepreneurial, service/hospitality and government sectors. Turkey, in its critical location at the crossroads between the Europe and Asia, has embraced Western-style capitalism and commerce. There is a large entrepre- neurial market segment which the course will explore. The weekend includes t rips to cultural and historic sites including Ephesus and the Blue Mosque.
May 14 21466 W 7-10 p.m.
Pre-travel class A426 Morgan May 21-29* TBA TBA Istanbul & Ankara, Turkey Morgan Late June date TBD 7-10 p.m. Integrative class including presentations Morgan Cost*
*Contact Professor Sandra Morgan at 860.768.4835 or morgan@hartford.edu for course details (travel schedule and costs).

Management Information Systems Undergraduate

MIS 310 Management Information Systems 3.0
This business course serves as an introduction to the role of information systems in contemporary organizations. A wide variety of emerging technologies and information systems will be studied, with emphasis on their development and application. Students will also become familiar with soft- ware, such as expert systems, decisions systems, and groupware.
Prerequisites: CS 110 and MGT 310 (may be taken concurrently) Lab Fee $35
5/21–7/2 20687 MW 5–8 p.m. A425 Staff $1,200

MIS 480 Internship in MIS 3.0
Prerequisites: BAR 210, CS 114, MIS 350 (may be concurrent), junior status, departmental approval, cumulative GPA of 2.0.
5/21–8/14 21049 TBA TBA TBA Bzullak $600

Marketing Undergraduate

MKT 310 Introduction to Marketing 3.0
This course examines the dynamics of marketing and its important role in today’s society. In addition to discussing marketing functions, marketing organizations, marketing research, and other key dimensions of marketing, the course will address cultural, social, ethical, legal, and informational aspects of the field. Case studies and examples of business and nonbusiness organizations will be discussed.
Prerequisites: EC 110 and 211 for Barney students, or EC101 for non-Barney students
5/21–7/2 20227 MW 1–4 p.m. A322 Canedy $1,200
7/8–8/14 22811 TR 5–8 p.m. A320 Canedy $1,200

MKT 325 Marketing Communications 3.0
This course presents an integrative approach to the cre- ation, implementation, and measurement of all of the ways in which an organization communicates with its external public. While focusing on the communications tools of advertising, publicity, sales promotion, and personal selling, this course takes a marketing management perspective and explains how communications is used to help satisfy customers and achieve the goals of the organization with spe- cial consideration given to entrepreneurial and small businesses. This is a survey course that stresses an understanding of the terms, concepts, and processes involved in the creat- ing of the integrated marketing communications.
Prerequisite: MKT 310
5/31–8/9 21809 SA 9 a.m.–12:30 p.m. A321 Staff $1,200

MKT 480 Internship in Marketing 3.0
Prerequisites: BAR 210, MKT 310, junior status, departmental approval, cumulative GPA of 2.0
5/21–8/14 20651 TBA TBA TBA Bzullak $600

Graduate

MKT 664 Industrial Marketing 3.0
Studies the workings of business-to-business, government and institutional marketing. Presentation of contemporary research and analysis of industrial marketing, including industrial marketing research, buyer characteristics, selling of industrial products and marketing communication strategies. This is a study abroad class and will be offered at the Athens University of Economics and Business (classes held at the Mediterranean Agronomy Institute in Chania, Crete).
Prerequisite MBA 618
7/21–7/26* 21570 MTWRF TBA Crete LaPlaca Cost*
*Contact Professor LaPlaca at 860.768.4835 for travel details and costs (housing, travel, and meals).

MKT 990 Special Topics in Marketing: Current Issues n Marketing 3.0
This seminar-based course will focus on
1) Public Policy and Socially Responsible Marketing (topics address environmental marketing, the digital divide)
2) Marketing and Technology (point-9f-purchase and technology, e-business marketing models) and
3) Buyer Behavior Shifts (as influenced by rapid changes in demographic composition and lifestyles). Each of these topics will be analyzed as they impact marketing decision making in public and private, profit and non-profit organizations.
Prerequisites: MBA 618 or permission of the instructor
5/21-7/2 24124 MW 5-8p.m. A321 Albert $1,950